Reputation Medics · Revenue Navigator
Per salesperson: 250 contacts / week · 100–1,250 opportunities · 10–62.5 closes · avg deal $540 · adjustable 65% profit margin.
5,000 contacts in Week 1
17,500 opportunities team-wide in Week 1
880 closes team-wide in Week 1 · 5.0% close rate
44 closes / rep · 3%–7% range
35% cost · 50%–80% range
Week 52 scale: 1.00× Week 1
52-Week Revenue
$24,710,400
52-Week Net Profit
$16,061,760
Profit Margin
65.0%
Opportunity Close Rate
5.0%
Total Deals Closed
45,760
Total Opportunities
910,000
Total revenue, cost, profit, and margin for Weeks 1–52
| Total Revenue | Total Cost | Total Profit | Profit Margin |
|---|---|---|---|
| $24,710,400 | $8,648,640 | $16,061,760 | 65.0% |
Weekly revenue scaled by your growth setting
Profit = Revenue − Cost (65% margin)
Cumulative profit with week-over-week growth rate and month-over-month growth rate at month ends
Weekly closes ÷ opportunities, with 3-week rolling average and 5% target reference
Weekly revenue totals from Week 1 through Week 32
Week 1 through Week 32 · 0% weekly growth
| Week | Reps | Contacts | Opportunities | Closes | Revenue | Cost | Profit | Cumulative Revenue |
|---|---|---|---|---|---|---|---|---|
| W1 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $475,200 |
| W2 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $950,400 |
| W3 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $1,425,600 |
| W4 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $1,900,800 |
| W5 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $2,376,000 |
| W6 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $2,851,200 |
| W7 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $3,326,400 |
| W8 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $3,801,600 |
| W9 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $4,276,800 |
| W10 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $4,752,000 |
| W11 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $5,227,200 |
| W12 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $5,702,400 |
| W13 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $6,177,600 |
| W14 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $6,652,800 |
| W15 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $7,128,000 |
| W16 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $7,603,200 |
| W17 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $8,078,400 |
| W18 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $8,553,600 |
| W19 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $9,028,800 |
| W20 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $9,504,000 |
| W21 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $9,979,200 |
| W22 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $10,454,400 |
| W23 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $10,929,600 |
| W24 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $11,404,800 |
| W25 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $11,880,000 |
| W26 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $12,355,200 |
| W27 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $12,830,400 |
| W28 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $13,305,600 |
| W29 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $13,780,800 |
| W30 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $14,256,000 |
| W31 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $14,731,200 |
| W32 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $15,206,400 |
| W33 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $15,681,600 |
| W34 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $16,156,800 |
| W35 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $16,632,000 |
| W36 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $17,107,200 |
| W37 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $17,582,400 |
| W38 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $18,057,600 |
| W39 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $18,532,800 |
| W40 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $19,008,000 |
| W41 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $19,483,200 |
| W42 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $19,958,400 |
| W43 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $20,433,600 |
| W44 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $20,908,800 |
| W45 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $21,384,000 |
| W46 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $21,859,200 |
| W47 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $22,334,400 |
| W48 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $22,809,600 |
| W49 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $23,284,800 |
| W50 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $23,760,000 |
| W51 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $24,235,200 |
| W52 | 20 | 5,000 | 17,500 | 880 | $475,200 | $166,320 | $308,880 | $24,710,400 |
| Total | — | 260,000 | 910,000 | 45,760 | $24,710,400 | $8,648,640 | $16,061,760 | — |
Sortable revenue, cost, profit, and margin by week
| Week▲ | Revenue | Cost | Profit | Profit Margin |
|---|---|---|---|---|
| W1 | $475,200 | $166,320 | $308,880 | 65.0% |
| W2 | $475,200 | $166,320 | $308,880 | 65.0% |
| W3 | $475,200 | $166,320 | $308,880 | 65.0% |
| W4 | $475,200 | $166,320 | $308,880 | 65.0% |
| W5 | $475,200 | $166,320 | $308,880 | 65.0% |
| W6 | $475,200 | $166,320 | $308,880 | 65.0% |
| W7 | $475,200 | $166,320 | $308,880 | 65.0% |
| W8 | $475,200 | $166,320 | $308,880 | 65.0% |
| W9 | $475,200 | $166,320 | $308,880 | 65.0% |
| W10 | $475,200 | $166,320 | $308,880 | 65.0% |
| W11 | $475,200 | $166,320 | $308,880 | 65.0% |
| W12 | $475,200 | $166,320 | $308,880 | 65.0% |
| W13 | $475,200 | $166,320 | $308,880 | 65.0% |
| W14 | $475,200 | $166,320 | $308,880 | 65.0% |
| W15 | $475,200 | $166,320 | $308,880 | 65.0% |
| W16 | $475,200 | $166,320 | $308,880 | 65.0% |
| W17 | $475,200 | $166,320 | $308,880 | 65.0% |
| W18 | $475,200 | $166,320 | $308,880 | 65.0% |
| W19 | $475,200 | $166,320 | $308,880 | 65.0% |
| W20 | $475,200 | $166,320 | $308,880 | 65.0% |
| W21 | $475,200 | $166,320 | $308,880 | 65.0% |
| W22 | $475,200 | $166,320 | $308,880 | 65.0% |
| W23 | $475,200 | $166,320 | $308,880 | 65.0% |
| W24 | $475,200 | $166,320 | $308,880 | 65.0% |
| W25 | $475,200 | $166,320 | $308,880 | 65.0% |
| W26 | $475,200 | $166,320 | $308,880 | 65.0% |
| W27 | $475,200 | $166,320 | $308,880 | 65.0% |
| W28 | $475,200 | $166,320 | $308,880 | 65.0% |
| W29 | $475,200 | $166,320 | $308,880 | 65.0% |
| W30 | $475,200 | $166,320 | $308,880 | 65.0% |
| W31 | $475,200 | $166,320 | $308,880 | 65.0% |
| W32 | $475,200 | $166,320 | $308,880 | 65.0% |
| W33 | $475,200 | $166,320 | $308,880 | 65.0% |
| W34 | $475,200 | $166,320 | $308,880 | 65.0% |
| W35 | $475,200 | $166,320 | $308,880 | 65.0% |
| W36 | $475,200 | $166,320 | $308,880 | 65.0% |
| W37 | $475,200 | $166,320 | $308,880 | 65.0% |
| W38 | $475,200 | $166,320 | $308,880 | 65.0% |
| W39 | $475,200 | $166,320 | $308,880 | 65.0% |
| W40 | $475,200 | $166,320 | $308,880 | 65.0% |
| W41 | $475,200 | $166,320 | $308,880 | 65.0% |
| W42 | $475,200 | $166,320 | $308,880 | 65.0% |
| W43 | $475,200 | $166,320 | $308,880 | 65.0% |
| W44 | $475,200 | $166,320 | $308,880 | 65.0% |
| W45 | $475,200 | $166,320 | $308,880 | 65.0% |
| W46 | $475,200 | $166,320 | $308,880 | 65.0% |
| W47 | $475,200 | $166,320 | $308,880 | 65.0% |
| W48 | $475,200 | $166,320 | $308,880 | 65.0% |
| W49 | $475,200 | $166,320 | $308,880 | 65.0% |
| W50 | $475,200 | $166,320 | $308,880 | 65.0% |
| W51 | $475,200 | $166,320 | $308,880 | 65.0% |
| W52 | $475,200 | $166,320 | $308,880 | 65.0% |
Weekly opportunities vs. closes with 5% close-rate target
| Week | Opportunities | Closes | Close Rate | 5% Target |
|---|---|---|---|---|
| W1 | 17,500 | 880 | 5.0% | 5.0% |
| W2 | 17,500 | 880 | 5.0% | 5.0% |
| W3 | 17,500 | 880 | 5.0% | 5.0% |
| W4 | 17,500 | 880 | 5.0% | 5.0% |
| W5 | 17,500 | 880 | 5.0% | 5.0% |
| W6 | 17,500 | 880 | 5.0% | 5.0% |
| W7 | 17,500 | 880 | 5.0% | 5.0% |
| W8 | 17,500 | 880 | 5.0% | 5.0% |
| W9 | 17,500 | 880 | 5.0% | 5.0% |
| W10 | 17,500 | 880 | 5.0% | 5.0% |
| W11 | 17,500 | 880 | 5.0% | 5.0% |
| W12 | 17,500 | 880 | 5.0% | 5.0% |
| W13 | 17,500 | 880 | 5.0% | 5.0% |
| W14 | 17,500 | 880 | 5.0% | 5.0% |
| W15 | 17,500 | 880 | 5.0% | 5.0% |
| W16 | 17,500 | 880 | 5.0% | 5.0% |
| W17 | 17,500 | 880 | 5.0% | 5.0% |
| W18 | 17,500 | 880 | 5.0% | 5.0% |
| W19 | 17,500 | 880 | 5.0% | 5.0% |
| W20 | 17,500 | 880 | 5.0% | 5.0% |
| W21 | 17,500 | 880 | 5.0% | 5.0% |
| W22 | 17,500 | 880 | 5.0% | 5.0% |
| W23 | 17,500 | 880 | 5.0% | 5.0% |
| W24 | 17,500 | 880 | 5.0% | 5.0% |
| W25 | 17,500 | 880 | 5.0% | 5.0% |
| W26 | 17,500 | 880 | 5.0% | 5.0% |
| W27 | 17,500 | 880 | 5.0% | 5.0% |
| W28 | 17,500 | 880 | 5.0% | 5.0% |
| W29 | 17,500 | 880 | 5.0% | 5.0% |
| W30 | 17,500 | 880 | 5.0% | 5.0% |
| W31 | 17,500 | 880 | 5.0% | 5.0% |
| W32 | 17,500 | 880 | 5.0% | 5.0% |
| W33 | 17,500 | 880 | 5.0% | 5.0% |
| W34 | 17,500 | 880 | 5.0% | 5.0% |
| W35 | 17,500 | 880 | 5.0% | 5.0% |
| W36 | 17,500 | 880 | 5.0% | 5.0% |
| W37 | 17,500 | 880 | 5.0% | 5.0% |
| W38 | 17,500 | 880 | 5.0% | 5.0% |
| W39 | 17,500 | 880 | 5.0% | 5.0% |
| W40 | 17,500 | 880 | 5.0% | 5.0% |
| W41 | 17,500 | 880 | 5.0% | 5.0% |
| W42 | 17,500 | 880 | 5.0% | 5.0% |
| W43 | 17,500 | 880 | 5.0% | 5.0% |
| W44 | 17,500 | 880 | 5.0% | 5.0% |
| W45 | 17,500 | 880 | 5.0% | 5.0% |
| W46 | 17,500 | 880 | 5.0% | 5.0% |
| W47 | 17,500 | 880 | 5.0% | 5.0% |
| W48 | 17,500 | 880 | 5.0% | 5.0% |
| W49 | 17,500 | 880 | 5.0% | 5.0% |
| W50 | 17,500 | 880 | 5.0% | 5.0% |
| W51 | 17,500 | 880 | 5.0% | 5.0% |
| W52 | 17,500 | 880 | 5.0% | 5.0% |
Actual totals at 5.0% close rate vs. a 5% baseline scenario
| Metric | Actual | 5% Scenario | Impact |
|---|---|---|---|
| 52-Week Revenue | $24,710,400 | $24,570,000 | -$140,400 |
| 52-Week Profit | $16,061,760 | $15,970,500 | -$91,260 |
Opportunities vs. Closed Deals (team-wide)
35% cost ratio applied weekly
Each returning customer brings 1.5 extra opportunities · closing at 20% baseline (warm) · 65% margin · Weeks 1–52 (13 months)
1–2 opportunities per return
Extra Opportunities
411,840
Return Revenue
$44,478,720
Return Profit
$28,911,168
| Month | Weeks | New Customers | Returning Customers | Extra Opportunities | Return Closes | Return Revenue | Return Profit | Cumulative Profit |
|---|---|---|---|---|---|---|---|---|
| M1 | W1–W4 | 3,520 | 0 | 0 | 0 | $0 | $0 | $0 |
| M2 | W5–W8 | 3,520 | 3,520 | 5,280 | 1,056 | $570,240 | $370,656 | $370,656 |
| M3 | W9–W12 | 3,520 | 7,040 | 10,560 | 2,112 | $1,140,480 | $741,312 | $1,111,968 |
| M4 | W13–W16 | 3,520 | 10,560 | 15,840 | 3,168 | $1,710,720 | $1,111,968 | $2,223,936 |
| M5 | W17–W20 | 3,520 | 14,080 | 21,120 | 4,224 | $2,280,960 | $1,482,624 | $3,706,560 |
| M6 | W21–W24 | 3,520 | 17,600 | 26,400 | 5,280 | $2,851,200 | $1,853,280 | $5,559,840 |
| M7 | W25–W28 | 3,520 | 21,120 | 31,680 | 6,336 | $3,421,440 | $2,223,936 | $7,783,776 |
| M8 | W29–W32 | 3,520 | 24,640 | 36,960 | 7,392 | $3,991,680 | $2,594,592 | $10,378,368 |
| M9 | W33–W36 | 3,520 | 28,160 | 42,240 | 8,448 | $4,561,920 | $2,965,248 | $13,343,616 |
| M10 | W37–W40 | 3,520 | 31,680 | 47,520 | 9,504 | $5,132,160 | $3,335,904 | $16,679,520 |
| M11 | W41–W44 | 3,520 | 35,200 | 52,800 | 10,560 | $5,702,400 | $3,706,560 | $20,386,080 |
| M12 | W45–W48 | 3,520 | 38,720 | 58,080 | 11,616 | $6,272,640 | $4,077,216 | $24,463,296 |
| M13 | W49–W52 | 3,520 | 42,240 | 63,360 | 12,672 | $6,842,880 | $4,447,872 | $28,911,168 |
| Total | — | 45,760 | — | 411,840 | 82,368 | $44,478,720 | $28,911,168 | — |
Monthly calculation chain: Returning customers × 1.5 extra opps × 20% close rate × $540 avg deal · Weeks 1–52
| Month | Returning Customers | Extra Opps / Return | Extra Opportunities | Return Close Rate | Return Closes | Avg Deal | Return Revenue |
|---|---|---|---|---|---|---|---|
| M1 | 0 | 1.5 | 0 | 20% | 0 | $540 | $0 |
| M2 | 3,520 | 1.5 | 5,280 | 20% | 1,056 | $540 | $570,240 |
| M3 | 7,040 | 1.5 | 10,560 | 20% | 2,112 | $540 | $1,140,480 |
| M4 | 10,560 | 1.5 | 15,840 | 20% | 3,168 | $540 | $1,710,720 |
| M5 | 14,080 | 1.5 | 21,120 | 20% | 4,224 | $540 | $2,280,960 |
| M6 | 17,600 | 1.5 | 26,400 | 20% | 5,280 | $540 | $2,851,200 |
| M7 | 21,120 | 1.5 | 31,680 | 20% | 6,336 | $540 | $3,421,440 |
| M8 | 24,640 | 1.5 | 36,960 | 20% | 7,392 | $540 | $3,991,680 |
| M9 | 28,160 | 1.5 | 42,240 | 20% | 8,448 | $540 | $4,561,920 |
| M10 | 31,680 | 1.5 | 47,520 | 20% | 9,504 | $540 | $5,132,160 |
| M11 | 35,200 | 1.5 | 52,800 | 20% | 10,560 | $540 | $5,702,400 |
| M12 | 38,720 | 1.5 | 58,080 | 20% | 11,616 | $540 | $6,272,640 |
| M13 | 42,240 | 1.5 | 63,360 | 20% | 12,672 | $540 | $6,842,880 |
| Total | — | — | 411,840 | — | 82,368 | — | $44,478,720 |
Return revenue driven by 1.5 extra opportunities per returning customer · 20% close rate · Weeks 1–52
Stacked new customer revenue + return customer revenue by month · Weeks 1–52 · Total: $69,189,120
Stacked new customer profit + return customer profit by month · Weeks 1–52 · Total: $44,972,928 · 35% cost split
New customer profit + return customer profit − total cost · Net profit: $44,972,928 · Total cost: $24,216,192
Blended average: $540
25.0% execution · 10.0% arbitrary · 65% profit